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Bridgestone Golf have established a new subsidiary company, Bridgestone Golf UK Limited, which will focus solely on the British golfers' needs.
Recently, Bridgestone Golf initiated a nationwide ball-fitting campaign in America which, through its success, led to the company rising to second spot in the golf ball market. Now in Europe's biggest golf market, Bridgestone aim to bring the same service to us. This will be supported by a high-profile marketing campaign featuring some of golf's most famous faces including US Ryder Cup captain Davis Love III.
"The market in the UK & Ireland is a very important one for us and, together with our retail partners, we are determined to build the golf ball business here in the years to come," says Akiji Shimizu, CEO for Bridgestone Golf UK.
The result is usually a complete miss-match as the amateur player lacks sufficient swing speed to compress the Tour Pro golf ball enough to realise its full performance potential. Yet the correct diagnosis can add more than 10 yards to the golfer's driving distance and deliver more accurate shots consistently.