Adams Golf: number one hybrid on European Tour

Adams Golf is celebrating after becoming the number one hybrid on the European Tour for the 2013 Race to Dubai season

David Howell

Adams Golf: number one hybrid on European Tour

Adams Golf is celebrating after becoming the number one hybrid on the European Tour for the 2013 Race to Dubai season.

It follows similar success on the PGA Tour, Champions Tour, Web.com Tour and LPGA Tour.

While the easy-to-hit clubs have been the most played hybrids on those tours for some time, it's the first time Adams has claimed the coveted accolade in Europe.

"We are absolutely thrilled to reach this milestone in Europe. It is our first full year on tour, so to become the most-played hybrid in that time is quite remarkable," said Simon Homer, Head of Adams Golf Europe.

"It's a testament to the tour team and the quality of our products that we have been able to achieve such a monumental shift on tour in such a short period of time."

The award is even more special given the limited amount of players who are paid to endorse Adams products on the European Tour.

Adams also enjoyed its first European Tour victory earlier this season, with Englishman David Howell defeating Peter Uihlein in a play-off at the Alfred Dunhill Links Championship to claim his first win in seven years.

Howell had two SUPER 9031 hybrids in his bag, as well as the award-winning Tight Lies fairway wood.

"We believe our hybrids outperform anything else in the category and it's clear from the count that the best players in Europe agree," added Homer.

The two most popular Adams models on the European Tour in 2013 were the Idea SUPER 9031 and the Idea SUPER DHy, which were added to the brand's hybrid line in April.

The clubs utilise Velocity Slot Technology to increase ball speeds and promote additional distance and forgiveness.

Nick Bonfield
Content Editor

Nick Bonfield joined Golf Monthly in 2012 after graduating from Exeter University and earning an NCTJ-accredited journalism diploma from News Associates in Wimbledon. He is responsible for managing production of the magazine, sub-editing, commissioning and feature writing. Most of his online work is opinion-based and typically centres around the Majors and significant events in the global golfing calendar. Nick has been an avid golf fan since the age of ten and became obsessed with the professional game after watching Mike Weir and Shaun Micheel win The Masters and PGA Championship respectively in 2003. In his time with Golf Monthly, he's interviewed the likes of Rory McIlroy, Justin Rose, Jose Maria Olazabal, Henrik Stenson, Padraig Harrington, Lee Westwood and Billy Horschel and has ghost-written columns for Westwood, Wayne Riley, Matthew Southgate, Chris Wood and Eddie Pepperell. Nick is a 12-handicap golfer and his favourite courses include Old Head, Sunningdale New, Penha Longha, Valderrama and Bearwood Lakes. If you have a feature pitch for Nick, please email nick.bonfield@futurenet.com with 'Pitch' in the subject line. Nick is currently playing: Driver: TaylorMade M1 Fairway wood: TaylorMade RBZ Stage 2 Hybrid: Ping Crossover Irons (4-9): Nike Vapor Speed Wedges: Cleveland CBX Full Face, 56˚, Titleist Vokey SM4, 60˚ Putter: testing in progress! Ball: TaylorMade TP5x