Adams Golf: number one hybrid on European Tour

Adams Golf is celebrating after becoming the number one hybrid on the European Tour for the 2013 Race to Dubai season.

It follows similar success on the PGA Tour, Champions Tour, Tour and LPGA Tour.

While the easy-to-hit clubs have been the most played hybrids on those tours for some time, it’s the first time Adams has claimed the coveted accolade in Europe.

“We are absolutely thrilled to reach this milestone in Europe. It is our first full year on tour, so to become the most-played hybrid in that time is quite remarkable,” said Simon Homer, Head of Adams Golf Europe.

“It’s a testament to the tour team and the quality of our products that we have been able to achieve such a monumental shift on tour in such a short period of time.”

The award is even more special given the limited amount of players who are paid to endorse Adams products on the European Tour.

Adams also enjoyed its first European Tour victory earlier this season, with Englishman David Howell defeating Peter Uihlein in a play-off at the Alfred Dunhill Links Championship to claim his first win in seven years.

Howell had two SUPER 9031 hybrids in his bag, as well as the award-winning Tight Lies fairway wood.

“We believe our hybrids outperform anything else in the category and it’s clear from the count that the best players in Europe agree,” added Homer.

The two most popular Adams models on the European Tour in 2013 were the Idea SUPER 9031 and the Idea SUPER DHy, which were added to the brand’s hybrid line in April.

The clubs utilise Velocity Slot Technology to increase ball speeds and promote additional distance and forgiveness.