Adams Red hybrid introduced

New Adams headline hybrid arrives in store this April

Adams Red hybrid
Adams' new Red hybrid

The Adams Red hybrid - the brand's new flagship utility model - has been unveiled

The Adams Red hybrid - the brand's new flagship utility model - has been unveiled.

The new club is designed to offer all players versatility, forgiveness and shot-shaping ability through its smaller-than-standard head.

The Red hybrid helps produce the optimum ball flight and an easy launch through new sole, crown and head features.

Feedback from Adams' stable of tour players helped bring about a club characterised by its playable shape and maneuverability.

Adams Red hybrid

The brand, renowned for its hybrids, has gone against the current trend by producing a head shape that's just 95cc in volume.

This enables players to hit a wider variety of shots from a number of different lies.

Upside-down technology also lowers the centre of gravity to promote an easier launch in all conditions.

While versatility was a main focus of the Adams Red hybrid, Velocity and Ghost Slot technology that features most recently in the Tight Lies hybrid is once again employed to deliver high ball speeds across the entire face.

In addition, three transferable weights on this sole (1x 25g and 2x 2g) can be moved to facilitate the desired flight.

"The Adams Red is golf's next great hybrid from our company," said Brian Bazzel, Senior Director, Product Creation.

"To be able to pack so much into such a beautiful shape, and deliver performance, I was blown away seeing and hitting it for the first time.

"After seeing Red in testing with players of varying ability, we're confident it will resonate not only with amateurs, but also meet and exceed expectations for the best players in the world."

Adams Red hybrid

The Adams Red hybrid will be available in five different lofts - 16, 18, 20, 23 and 26 degrees - from April with an RRP of £169.

Nick Bonfield
Content Editor

Nick Bonfield joined Golf Monthly in 2012 after graduating from Exeter University and earning an NCTJ-accredited journalism diploma from News Associates in Wimbledon. He is responsible for managing production of the magazine, sub-editing, commissioning and feature writing. Most of his online work is opinion-based and typically centres around the Majors and significant events in the global golfing calendar. Nick has been an avid golf fan since the age of ten and became obsessed with the professional game after watching Mike Weir and Shaun Micheel win The Masters and PGA Championship respectively in 2003. In his time with Golf Monthly, he's interviewed the likes of Rory McIlroy, Justin Rose, Jose Maria Olazabal, Henrik Stenson, Padraig Harrington, Lee Westwood and Billy Horschel and has ghost-written columns for Westwood, Wayne Riley, Matthew Southgate, Chris Wood and Eddie Pepperell. Nick is a 12-handicap golfer and his favourite courses include Old Head, Sunningdale New, Penha Longha, Valderrama and Bearwood Lakes. If you have a feature pitch for Nick, please email with 'Pitch' in the subject line. Nick is currently playing: Driver: TaylorMade M1 Fairway wood: TaylorMade RBZ Stage 2 Hybrid: Ping Crossover Irons (4-9): Nike Vapor Speed Wedges: Cleveland CBX Full Face, 56˚, Titleist Vokey SM4, 60˚ Putter: testing in progress! Ball: TaylorMade TP5x