Why Ping Women’s Apparel Is Turning Heads – Including Mine

Ping is renowned and rightly respected for its unwavering support of women’s golf, especially when it comes to hardware. The brand has long led the way with clubs specifically designed for female players, most recently with its popular G Le3 range.

But the clothing? A few years ago, if you’d asked me to name the most exciting women’s golf apparel brand, Ping wouldn’t have made the shortlist. It just didn’t spark the same buzz or energy as some of the others.

Yes, the collections were functional, but they often lacked the flair, variety, and adaptability that female golfers look for when choosing what to wear on the course – something that makes us feel really good. But that’s all changed.

Today, Ping’s women’s apparel is genuinely turning heads, and not just mine. It’s now one of the biggest selling apparel brands in Europe, and it’s easy to see why.

There’s a clear shift in design: more creativity, more thoughtful colour choices, and a real focus on versatility. You can mix and match tops and bottoms, layer up for the weather, and still feel like you’re wearing something that flatters your shape and fits your style.

As someone who plays the game and knows how much confidence can come from what you’re wearing, I’ve found myself genuinely looking forward to each new collection. For summer 2025, that momentum continues with three standout print stories that are fresh, wearable, and crafted from performance-driven fabrics designed with real women in mind.

Vibrant Bloom combines cool blues and aqua greens in a floral-inspired design that offers a modern twist on classic combinations. Neoteric plays with tradition, taking the familiar checked pattern and softening it with a blurred edge for a more elegant, contemporary feel. And the introduction of Sweet Pea, a soft pink tone, adds a lovely sense of lightness and femininity to the range, proof that subtle details can make a big impact. If timeless is more your style, Paradise Garden offers a crisp white and navy palette with refined prints that are easy to wear solo or paired with bolder colours to lift the look.

Of course, Ping’s influence stretches well beyond everyday golf wear. The brand is synonymous with the Solheim Cup, the biennial match between GB&I and the USA. That started in the late 1980s when company founder, Karsten Solheim agreed to give long-term support to both the Solheim Cup and PING Junior Solheim Cup.

Ping not only supports the event but has been responsible for designing Team Europe’s outfits for the last three editions. And let’s just say, when the limited-edition pieces are made available to the public, they sell out almost instantly, a testament to just how desirable Ping’s designs have become.

I asked Fiona Reilly, Global Creative Director at Ping, what’s driven this transformation? “As a brand steeped in rich traditions with strong roots in the women’s game, we’ve always been committed to developing industry-leading golf products, and so our apparel range naturally follows that focus. Over the past five years we’ve purposely broadened our offering to provide female golfers with more choice of styles, colours, prints and silhouettes, to ensure our range is inclusive for all preferences.”

So yes, Ping will continue to make some of the best clubs for women. But today, it’s also giving us something just as powerful - clothing that reflects who we are as golfers and as modern-day women.