If simplicity is what appeals to you, the aim W10 is a great option but the extra detail is there if you want it in certain situations. The display is a little basic but when you consider the modest price tag, it still offers good value for money.
Easy to use straight out of the box
Comfortable to wear
Good level of features for the price
Basic graphics displayed on quite a dim screen
Fairly chunky versus the competition
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GolfBuddy aim W10 GPS Watch Review
The GolfBuddy aim W10 comes in at a more than competitive price so we were keen to see what the user experience was like. The first impressions are that it’s a touch bulky on your wrist but the overall design is pretty plain and neutral, making it a versatile choice for off-course wear if desired although there aren't many non-golf specific features to take advantage of.
With just the one button combined with the 1.3” colour touch screen, getting started and navigation is fairly self explanatory. It will only display distances once you reach the first tee, and will vibrate to let you know when it’s ready.
The front, middle and back distances are easy to read and update quickly just like on all of the best golf watches. On this screen you can also see the hole number and par as well as your score. You then swipe in different directions to access the functions, which include hole maps and hazard lists.
In all honesty, the hole maps are a touch clunky, the screen is quite dim and there isn’t a moveable pointer that allows you to pick out specific points on a hole and see how far it is to it. That said, the arcs that appear are both useful off the tee and when hitting into greens and you’re also able to move the pin position on the green for greater accuracy.
The battery life proved to be long-lasting - you’re almost certain to get at least two round from it on a full charge and you can sync your score to the smartphone app for a deeper dive into your performance. Is it one of the best GolfBuddy rangefinders? You can certainly find models that offer better functionality, but for golfers after simplicity and accuracy, the Aim W10 delivers.
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Joel has worked in the golf industry for over 12 years covering both instruction and more recently equipment. He now oversees all product content here at Golf Monthly, managing a team of talented and passionate writers and presenters in delivering the most thorough and accurate reviews, buying advice, comparisons and deals to help the reader find exactly what they are looking for. So whether it's the latest driver, irons, putter or laser rangefinder, Joel has his finger on the pulse keeping up to date with the latest releases in golf. He is also responsible for all content on irons and golf tech, including distance measuring devices and launch monitors.
One of his career highlights came when covering the 2012 Masters he got to play the sacred Augusta National course on the Monday after the tournament concluded, shooting a respectable 86 with just one par and four birdies. To date, his best ever round of golf is a 5-under 67 back in 2011. He currently plays his golf at Burghley Park Golf Club in Stamford, Lincs, with a handicap index of 3.2.
Joel's current What's In The Bag?
Driver: Titleist TSR3, 9°
Fairway wood: Titleist TSR3, 15°
Hybrid: Titleist TSi2, 18°
Irons: Ping i230 4-UW
Putter: Evnroll ER2V
Ball: 2023 Titleist Pro V1x
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