Saudi Golf League In Talks Over Controversial TV Deal

NEP Group is discussing a deal with LIV Golf that could put strain on its relationship with the PGA Tour

Phil Mickelson and Greg Norman talk before the 2022 PIF Saudi International
(Image credit: Getty Images)

The looming LIV Golf Invitational Series has caused plenty of controversies, including whether players who sign up for it will be banned from their current tours, the clash of its events with the PGA Tour and the fallout from Phil Mickelson's controversial comments related to it. Now, another issue is threatening more disruption.

According to a report in Sports Business Journal, TV production company NEP Group is on the verge of striking a deal with the Greg Norman-fronted series. While that may not seem problematic at first glance, if it happens, it will present a conflict as NEP Group is already heavily involved with the PGA Tour. The potential for the clash began last month when NEP Group bid for the rights to handle the series along with rival companies, including Game Creek Video and Gravity Media. LIV Golf chose NEP as its preferred bid.

Neither entity has yet signed on the dotted line, but if a deal is struck, it will make NEP Group an outlier as a company with arrangements with both the LIV Golf Invitational Series and the PGA Tour. That’s because the latter has been largely successful in dissuading companies it has deals with from joining forces with the new competition.

NEP Group describes itself as “the leading technology partner for content creators around the globe” and already works with the PGA Tour to help produce the live content that US sports fans access via NBC, CBS and ESPN. If the company closes a deal with LIV Golf, it is feared that it could harm the its relationship with the PGA Tour in the future.

Related to this potential issue, there is still the matter of which broadcasters will cover the new series. Most of the biggest US media companies already have link-ups with the PGA Tour. They are unlikely to risk putting those deals under strain by covering the eight-tournament series, which starts at London’s Centurion Club on 9 June. LIV Golf had reportedly been in discussion with Fox over a deal, but that has cooled in recent weeks.

The news comes hot-on-the-heels of a report that the world’s six top amateurs have been approached to participate in the series, with Norman also admitting that Mickelson’s comments earlier this year created negative momentum against it.


Mike Hall

Mike has over 25 years of experience in journalism, including writing on a range of sports throughout that time, such as golf, football and cricket. Now a freelance staff writer for Golf Monthly, he is dedicated to covering the game's most newsworthy stories. 

He has written hundreds of articles on the game, from features offering insights into how members of the public can play some of the world's most revered courses, to breaking news stories affecting everything from the PGA Tour and LIV Golf to developmental Tours and the amateur game. 

Mike grew up in East Yorkshire and began his career in journalism in 1997. He then moved to London in 2003 as his career flourished, and nowadays resides in New Brunswick, Canada, where he and his wife raise their young family less than a mile from his local course. 

Kevin Cook’s acclaimed 2007 biography, Tommy’s Honour, about golf’s founding father and son, remains one of his all-time favourite sports books.