Golf Industry To Get Behind New PGA Play Intiative

The British Golf Industry Association is set to help promote the PGA's new PGA Play website that helps connect golfers and coaches

PGA pro Katie Dawkins hitting a pitch shot on a golf course
(Image credit: Andy Dow (@adpy_sports))

The PGA and the British Golf Industry Association (BGIA) will collaborate today to help grow the game of golf through the PGA Play initiative.

BGIA members, which includes some of the biggest brands in golf, will support and promote PGA Play, to help drive awareness of the platform that seeks to get more people into golf.

PGA Play easily connects golfers looking for lessons – or anybody interested in trying golf – with a local PGA Professional.

Since launching last summer, more than 40,000 people have visited the platform, which has led to thousands of lesson enquiries – with more than 85% going on to book a lesson with a PGA Pro.

User on the PGA Play website on their phone

(Image credit: The PGA)

With an ability to also search for custom-fitting soon to be launched, PGA Play is hoping to be the go-to resource for people wanting to improve all aspects of their game.

BGIA members are set to post PGA Play content across their channels on Thursday's promotional day.

“The PGA is delighted to be working with the British Golf Industry Association and its members to grow the game at all levels and promote golf more widely through the PGA Play platform," Richard Barker, PGA Executive Director – Business Development, said.

“We’re all really excited about how this partnership between The PGA and the BGIA will help grow the reach and audience of PGA Play. BGIA members have a combined reach of millions of golfers, which provides a massive opportunity to engage and inspire a huge audience of would-be and improving golfers.”

PGA Play website seen on a laptop screen

(Image credit: The PGA)

“The BGIA is proud to partner with The PGA to support the PGA Play platform," Martin Wild, Chairman of BGIA, said.

“We believe this exciting initiative will make a major contribution to growing the game of golf. For the first time, golfers of all abilities have easy access to the game as the platform provides a simple way to book lessons and custom fitting sessions with PGA professionals.  

“BGIA members have the largest reach of anyone in golf. Through our brands, athletes and associated celebrities, we’ll play a vital role in making PGA Play the go-to hub for everything golf, encouraging take up, retention and enhanced enjoyment of this wonderful game.”

Elliott Heath
News Editor

Elliott Heath is our News Editor and has been with Golf Monthly since early 2016 after graduating with a degree in Sports Journalism. He manages the Golf Monthly news team as well as our large Facebook, Twitter and Instagram pages. He covered the 2022 Masters from Augusta National as well as five Open Championships on-site including the 150th at St Andrews. His first Open was in 2017 at Royal Birkdale, when he walked inside the ropes with Jordan Spieth during the Texan's memorable Claret Jug triumph. He has played 35 of our Top 100 golf courses, with his favourites being both Sunningdales, Woodhall Spa, Western Gailes, Old Head and Turnberry. He has been obsessed with the sport since the age of 8 and currently plays off of a six handicap. His golfing highlights are making albatross on the 9th hole on the Hotchkin Course at Woodhall Spa, shooting an under-par round, playing in the Aramco Team Series on the Ladies European Tour and making his one and only hole-in-one at the age of 15 - a long time ago now!

Elliott is currently playing:

Driver: Titleist TSR4

3 wood: Titleist TSi2

Hybrids: Titleist 816 H1

Irons: Mizuno MP5 5-PW

Wedges: Cleveland RTX ZipCore 50, 54, 58

Putter: Odyssey White Hot OG #5

Ball: Srixon Z Star XV