Callaway reveals new Apex irons

Callaway has unveiled its new Apex irons, which are designed to increase both feel and distance.

This is partly due to a thin 455 Carpenter Steel face insert, which is employed in Callaway’s hugely popular X-Hot range of fairway woods.

According to Callaway, the new face insert generates an additional 1-2 mph in ball speed at impact, translating to greater distance on all shots.

The new ultra-soft 1020 Forged carbon steel body of Callaway’s Apex irons should also promote greater feel and responsiveness for precise distance control.

Another key feature of the Apex range is a series of tungsten inserts that have been placed into the 3-5 irons.

These strategically placed sole additions lower these clubs’ centre of gravity, resulting in increased forgiveness and making it easier to get the ball airborne.

Short irons also benefit from a new, high-performance wide-spaced groove that delivers better control and more consistent spin from a range of different lies.

Callway’s new Apex irons also come in premium steel and graphite shaft options.

The new True Temper XP95 lightweight steel shaft comes with variable wall thickness, designed to offer improved feel towards the butt (thinner) and better control and accuracy towards the top of the shaft (thicker).

The UST Recoil lightweight graphite shaft features a high flex point to aid workability and feel.

Callway’s new Apex irons will be available to purchase from December 2013.