Adams XTD golf club family launched
Adams Golf has announced the launch of its new XTD family of clubs, which come with the promise of increased forgiveness and greater ball speed generation.
Adams' new XTD driver is the 'hottest face in golf', XTD fairway woods and hybrids possess a raft of new technological innovations and the XTD forged irons feature a pioneering Cut-Thru slot.
"Quite frankly, these XTD products are the best we make, thanks to a spare-no-expense mindset to create game-changing technology," said Justin Hornea, Senior Director of Research and Development.
"We ignored convention, built with premium materials and pushed the limits to jaw-dropping ball speed increased off the face for every club in the bag."
Adams XTD Driver:
Adams tested each driver head four times - at odds with current industry precedent - to ensure maximum spring-like effect while still conforming to USGA limits.
The aerodynamic XTD is also the only driver to feature Cut-Thru technology.
When combined, these two innovations provide unmatched face flexion and an enhanced sweet spot, providing greater ball speeds on both off-centre and on-centre shots.
Adams XTD Titanium Fairway Woods and Hybrids:
The XTD Ti fairway woods and hybrids combine titanium brazing, Cut-Thru Slot Technology and progressive face thickness to re-distribute mass for 29% more face speed on off-centre hits (compared to Adams Super LS fairway wood).
The clubs also feature a low centre of gravity, which helps get the ball in the air easily and consistently. Adams XTD Forged Irons with slots:
XTD Forged irons boast a floating face and hollow design - which helps to promote a fast club face - while the category's first ever Cut-Thru slots and an optimised GC location help add distance and forgiveness.
"We created a forged iron that's caught up to our legendary hybrid technology, breaking the mould of what's been around for 80 years," said Hornea.
"Most blades sacrifice distance for workability but we're giving extra yards and improvement on off-centre shots."
The seven-piece set is available from 4-PW.
Adams XTD drivers will be available from January 2014 with a RPP of £329. XTD Ti fairway woods and hybrids will be available from December 2013 at £219.00 per club.
The XTD irons will also be available from December 2013, at a RRP of £699.99.
Nick Bonfield joined Golf Monthly in 2012 after graduating from Exeter University and earning an NCTJ-accredited journalism diploma from News Associates in Wimbledon. He is responsible for managing production of the magazine, sub-editing, commissioning and feature writing. Most of his online work is opinion-based and typically centres around the Majors and significant events in the global golfing calendar. Nick has been an avid golf fan since the age of ten and became obsessed with the professional game after watching Mike Weir and Shaun Micheel win The Masters and PGA Championship respectively in 2003. In his time with Golf Monthly, he's interviewed the likes of Rory McIlroy, Justin Rose, Jose Maria Olazabal, Henrik Stenson, Padraig Harrington, Lee Westwood and Billy Horschel and has ghost-written columns for Westwood, Wayne Riley, Matthew Southgate, Chris Wood and Eddie Pepperell. Nick is a 12-handicap golfer and his favourite courses include Old Head, Sunningdale New, Penha Longha, Valderrama and Bearwood Lakes. If you have a feature pitch for Nick, please email email@example.com with 'Pitch' in the subject line. Nick is currently playing: Driver: TaylorMade M1 Fairway wood: TaylorMade RBZ Stage 2 Hybrid: Ping Crossover Irons (4-9): Nike Vapor Speed Wedges: Cleveland CBX Full Face, 56˚, Titleist Vokey SM4, 60˚ Putter: testing in progress! Ball: TaylorMade TP5x
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