European Tour Re-Brands With New Logo, Slogan, Website And App

Keith Pelley announced the Tour's re-brand today with the slogan 'Driving Golf Further'

European Tour Re-Brands

Keith Pelley announced the Tour's re-brand today with the slogan 'Driving Golf Further'

European Tour Re-Brands With New Logo, Slogan, Website And App

The European Tour has re-branded with a new-look logo, a new slogan plus an updated website and app.

The new slogan 'Driving Golf Further' is coupled with the new 'T' logo.

The logo is more "modern" and "commercially friendly" according to Chief Executive Keith Pelley who says it is "more instantly recognisable and more flexible, giving us the ability to create greater brand identity."

Pelley penned a letter on the new European Tour website announcing "an exciting new chapter in the history and the modern evolution of the European Tour."

It is the Tour's first re-brand in over a decade.

Related: Rory McIlroy reveals why he re-joined the European Tour in 2019

The Content Committee got back together to discuss the re-brand in this new promotional video -

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The European Tour says it is underpinned by "our three pillars of being innovative, inclusive and global."

The re-brand "reflects where we are now," Pelley said, also writing that the organisation is much more than one that just simply stages golf tournaments, which he is hoping to get across with the re-brand.

Related: Shane Lowry made Honorary Life Member by the European Tour

Pelley took over as European Tour Chief Executive in 2015 and since then their social media has grown significantly with viral videos and series' featuring players such as 'Chase the Ace' and the 'Content Committee'.

The Canadian has also overseen some impressive innovations like GolfSixes, the Hero Challenge, Shot Clock Masters and other events not seen before in pro golf.

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Elliott Heath
Senior Staff Writer

Elliott Heath is our Senior Staff Writer and has been with Golf Monthly since early 2016 after graduating with a degree in Sports Journalism. He manages the Golf Monthly news, features, courses and travel sections as well as our large Facebook, Twitter and Instagram pages. Elliott has interviewed some huge names in the golf world including Sergio Garcia, Thomas Bjorn, Bernd Wiesberger and Scotty Cameron as well as a number of professionals on the DP World and PGA Tours. He covered the 2022 Masters from Augusta National as well as four Open Championships on-site including the 150th at St Andrews. He has played 35 of our Top 100 golf courses, with his favourites being both Sunningdales, Woodhall Spa, Old Head and Turnberry. He has been obsessed with the sport since the age of 8 and currently plays at West Byfleet Golf Club in Surrey, where his handicap index floats anywhere between 2-6. His golfing highlights are making albatross on the 9th hole on the Hotchkin Course at Woodhall Spa, shooting an under-par round, playing in the Aramco Team Series on the Ladies European Tour and making his one and only hole-in-one at the age of 15 - a long time ago now!


Elliott is currently playing:


Driver: Titleist TSR4

3 wood: TaylorMade SIM2 Max

Hybrid: TaylorMade SIM Max

Irons: Mizuno MP5 4-PW

Wedges: Cleveland RTX ZipCore 50, 54, 58

Putter: Odyssey White Hot OG #5

Ball: Titleist Pro V1x