The Platform That Allows Golf Fans To Invest In Players

Carry gives fans the chance to invest in Pro golfers for exclusive benefits and a percentage of the golfers' future earnings

Hannah Gregg looks on after hitting an iron shot
Epson Tour player Hannah Gregg is one of the Pros who fans can invest in
(Image credit: Future)

Making it to the top of the game can be very expensive. Tournament entries, travel, accommodation, food, caddies and plenty more outgoings mean that the sport loses plenty of talent simply because a number of Pros just can't afford to keep going.

Epson Tour (the tour below the LPGA) player Hannah Gregg, who has over 165,000 followers across Instagram and Twitter, put it very frank when talking about the finances on the satellite and mini tours where a $1,000 check was up for grabs but the event cost $600 to enter.

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For many aspiring players, making money doesn't even seem to be top of their agenda. Surviving, and covering their costs, comes first before they can even think about building up funds.

Pros struggling to finance their playing careers can't practise the same as the top players, might have to take on extra work and miss out on opportunities due to a lack of funds.

Luckily for ten golfers who don't have big financial backing, a new initiative called 'Carry' is there to help.

Carry allows fans to invest in aspiring top tour Pros, with investments starting from $250. The benefits include unique access to the players, access to golf trips and events, discounts from brand partners and a percentage of the golfers' future earnings from events with $1.5m+ purses. Carry also gives out annual dividends to the 'Fan Investors'.

Carry holds the funds in an escrow account and pays out monthly distributions to its players to ensure that they can continue on their paths to making it out onto the PGA and LPGA Tours.

Donnie Dotson, founder of Carry, explains the three reasons why he started the company:

  • "A belief that a person’s starting financial situation shouldn’t have an outsized impact on their potential for success. While hard work and talent are important, people (just like businesses) often need a financial boost in the early days to increase the likelihood of realizing their dreams.
  • "A personal discovery from the earliest days of Covid-19 – while most of the big tours were on hiatus – that there is a ton of talent competing on developmental and mini tours around the globe. But the players are competing for much smaller purses than those on the big tours.
  • "And finally…I love golf. I’m a huge fan of the sport and love to play as much as I can myself. But I never had any real connection to the pro game until I started researching how golfers fund their careers. I started talking with pros, learning their stories, and became addicted to following leaderboards of tours I had never heard of in the hopes that these players would do well. I was emotionally invested long before we had contributed a dollar to a pro."

"Carry solves two problems for the average mini tour player- we need funding, and a platform to organize that funding," Epson Tour player Hannah Gregg said.

"It can be scary entering into agreements like this on your own because you hear horror stories of pros entering predatory deals that can damage their career before it’s even started. Carry gives Pros and Investors a safe way to join the players' Core Team.

"Carry is a game changer for me because I have worked full time jobs for the last 3 years, making enough to survive and play a limited schedule, but that always severely stunted my growth as a pro. I would get into Epson Tour events and couldn’t play because I couldn’t afford to get there. I know there are so many Pros out there going through the same thing. 

"Many of the Pros you see on TV are the results of friends and family and clubs chipping in to help them stay afloat long enough to get their big break. And sometimes, having the skill to play at the top doesn’t guarantee you will get there. You need thousands of dollars in resources and cash to make it happen."

More information on Carry and how to invest

Elliott Heath
News Editor

Elliott Heath is our News Editor and has been with Golf Monthly since early 2016 after graduating with a degree in Sports Journalism. He manages the Golf Monthly news team as well as our large Facebook, Twitter and Instagram pages. He covered the 2022 Masters from Augusta National as well as five Open Championships on-site including the 150th at St Andrews. His first Open was in 2017 at Royal Birkdale, when he walked inside the ropes with Jordan Spieth during the Texan's memorable Claret Jug triumph. He has played 35 of our Top 100 golf courses, with his favourites being both Sunningdales, Woodhall Spa, Western Gailes, Old Head and Turnberry. He has been obsessed with the sport since the age of 8 and currently plays off of a six handicap. His golfing highlights are making albatross on the 9th hole on the Hotchkin Course at Woodhall Spa, shooting an under-par round, playing in the Aramco Team Series on the Ladies European Tour and making his one and only hole-in-one at the age of 15 - a long time ago now!


Elliott is currently playing:


Driver: Titleist TSR4

3 wood: Titleist TSi2

Hybrids: Titleist 816 H1

Irons: Mizuno MP5 5-PW

Wedges: Cleveland RTX ZipCore 50, 54, 58

Putter: Odyssey White Hot OG #5

Ball: Srixon Z Star XV