By Elliott Heath published
Golfers who find themselves amid the hustle and bustle of London’s Oxford Street can seek sanctuary in the new-look Capital Golf store that includes a state of the art simulator – perfect to relieve the stress of shopping!
The Capital Golf store has just undergone a huge re-fit and is staking a claim to be regarded as the finest golf shop in the London area.
The store is fitted with a Foresights Sport GC2 simulator with HMT (Head Measurement Technology) which is one of the best on the market, and allows golfers to be custom-fit on the simulator under the guidance of a PGA professional.
The shop, at 2000 sq ft is large and stocks plenty of equipment from all the major brands including Taylormade, Titleist, Callaway and Ping as well as the most expensive clubs in the world from Honma.
Customers will also find a superb range of clothing from brands such as Galvin Green, Wolsey, Ralph Lauren and J Lindeberg.
Previous customers to Capital Golf over the years have included many celebrities and sport stars – and even President Clinton!
The store is family-run and managing director Garo Avakian says: “Our aim is to be the best golf shop in the whole city. With the quality of the stock we offer, and the technology and expertise we have in the store, we hope to become a must-visit for any golfer who is in central London. Customers can get away from the hustle and bustle of Oxford Street and browse our huge range of equipment, clothing, shoes and accessories – and have a hit on the simulator. It’s a great way to spend a lunch break!
“The time is right to develop our business. We have done very well over the last 20 years but now we think we can take things further. We want to offer an absolutely top-quality experience to anyone who comes into the shop. We want to have a pro shop feel, right in the heart of London.”
Elliott Heath is our Senior Staff Writer and has been with Golf Monthly since early 2016. He graduated in Sports Journalism in 2016 and currently manages the Golf Monthly news, courses and travel sections as well as our large Facebook, Twitter and Instagram pages. Elliott has interviewed some huge names in the golf world including Sergio Garcia, Thomas Bjorn, Bernd Wiesberger and Scotty Cameron as well as a number of professionals on the DP World and PGA Tours. He has also covered three Open Championships on-site including at Carnoustie in 2018 when he was inside the ropes with Tiger Woods. He has played 31 of our Top 100 golf courses, with his favourites being both Sunningdales, Woodhall Spa, Old Head and Alwoodley. He currently plays at West Byfleet Golf Club in Surrey, where his handicap index floats between 3-5. His golfing highlight is making albatross on the 9th hole on the Hotchkin Course at Woodhall Spa, and he has made one hole-in-one.
Elliott is currently playing:
Driver: Honma TR20
3 wood: TaylorMade SIM2 Max
Hybrid: TaylorMade SIM Max
Irons: Mizuno MP5
Wedges: Titleist Vokey Design
Putter: Odyssey White Hot OG #5
Ball: Titleist Pro V1x