PGA Tour Announces Creator Series With Golf Influencers
There is set to be three 'creator' events during PGA Tour weeks this year as the circuit continues to lean into the influencer space


The PGA Tour is leaning more into YouTube golf this year with the announcement that the Creator Classic will return in the form of three new 'Creator Series' events.
The Creator Classic saw 16 of golf's biggest YouTubers play a nine-hole tournament on the Wednesday of Tour Championship week, with former PGA Tour China winner Luke Kwon emerging victorious.
Kwon then received two invites into the LIV-backed International Series, which is part of the Asian Tour, with golf's circuits looking to use influencers to help increase the reach of their tournaments.
The Creator Classic had over 2.6m views and is said to have 'engaged' almost 60 million fans across social media during a four-week period.
The 2024 Creator Classic field
For 2025, more creator events have been confirmed to take place at The Players Championship the Truist Championship, which is a $20m signature event and formerly known as the Wells Fargo Championship.
The Tour Championship will once again feature a creator event. All three will take place on the Wednesday of tournament week and have their own format, name and field. They will be streamed on YouTube as well as other platforms and will also be produced to the usual quality of PGA Tour broadcasts with elements like ShotLink data, shot tracing and on-screen graphics.
The PGA Tour says that over 20 'fan-favorite creators' will participate across these three events, with some original Creator Classic contestants set to return.
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PGA Tour Creator Series schedule 2025:
- THE PLAYERS Championship, PLAYERS Stadium Course at TPC Sawgrass: Wednesday, March 12
- Truist Championship, Wissahickon Course at The Philadelphia Cricket Club: Wednesday, May 7
- TOUR Championship, East Lake Golf Club: Wednesday, August 20
It's growing evidence of the PGA Tour leaning more and more into the YouTube and influencer market, having introduced the Creator Council in November, which features many of golf's biggest creators to help the tour with fan engagement and collaborations.
The group behind the Creator Series is Pro Shop Studios, which was co-founded by Netflix Full Swing producer Chad Mumm.
“The inaugural Creator Classic served as a valuable testing ground as we look at new ways to connect with fans and creators,” said Chris Wandell, PGA TOUR SVP, Media.
“We are pleased with how the initial concept unfolded at the 2024 TOUR Championship at East Lake Golf Club and are excited to offer fans even more creator-driven content this year across three iconic PGA TOUR venues, including TPC Sawgrass, home of THE PLAYERS Championship, and Philadelphia Cricket Club, the 2025 host of the Truist Championship.”
“This announcement marks an exciting next step in Pro Shop’s mission to unite golf and culture in fresh, innovative ways,” said Mumm, co-founder of Pro Shop.
“Building on the success of the Creator Classic, this series expands our partnership with the PGA TOUR as we showcase the unique power of digital creators to engage new audiences and cement golf’s growing presence in the cultural mainstream.”
Elliott Heath is our News Editor and has been with Golf Monthly since early 2016 after graduating with a degree in Sports Journalism. He manages the Golf Monthly news team as well as our large Facebook, Twitter and Instagram pages. He covered the 2022 Masters from Augusta National as well as five Open Championships on-site including the 150th at St Andrews. His first Open was in 2017 at Royal Birkdale, when he walked inside the ropes with Jordan Spieth during the Texan's memorable Claret Jug triumph. He has played 35 of our Top 100 golf courses, with his favourites being both Sunningdales, Woodhall Spa, Western Gailes, Old Head and Turnberry. He has been obsessed with the sport since the age of 8 and currently plays off of a six handicap. His golfing highlights are making albatross on the 9th hole on the Hotchkin Course at Woodhall Spa, shooting an under-par round, playing in the Aramco Team Series on the Ladies European Tour and making his one and only hole-in-one at the age of 15 - a long time ago now!
Elliott is currently playing:
Driver: Titleist TSR4
3 wood: Titleist TSi2
Hybrids: Titleist 816 H1
Irons: Mizuno MP5 5-PW
Wedges: Cleveland RTX ZipCore 50, 54, 58
Putter: Odyssey White Hot OG #5
Ball: Srixon Z Star XV
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