Jack Nicklaus Shares The Inspiring Story Behind His 'Play Yellow' Initiative And Reveals The Eye-Watering Amount It Has Raised Already
A terminally-ill boy Nicklaus met through his wife Barbara in the 1960s turned out to be the inspiration behind several iconic images and the yellow ribbons seen at the Memorial in the modern day


Jack Nicklaus revealed his and wife Barbara's Play Yellow initiative - in association with the PGA Tour and Children's Miracle Network Hospitals - has raised more than $130 million dollars for local children's hospitals through the game of golf within its first four years.
Play Yellow helps to raise money for the worthy cause through golf and includes the sale of yellow ribbons that all players will be wearing at Nicklaus' Memorial Tournament on the PGA Tour this week.
Players and caddies have been seen wearing the ribbons at previous events - including the Cognizant Classic and last year's Memorial Tournament.
Ahead of the 2024 running at Muirfield Village Golf Club, Nicklaus explained the inspiration behind the whole program - a young boy he knew in the 1960s called Craig Smith.
Nicklaus said: "Play Yellow was started by a young man who is a son of Barbara’s minister when she grew up. And he contracted Ewing Sarcoma [a rare form of bone cancer] when he was like nine or 10 years old, and his mother asked Barbara if I would call him. So I called him and talked to him and developed a relationship. And I talked to him quite frequently.
Jack Nicklaus and his wife Barbara (far left) at the 2024 Masters
"One day I called him after a tournament I had won and Craig said to me, he says, 'Jack, do you know why you won today?' And I says, 'Why is that, Craig?' He says, 'I wore my lucky yellow shirt.' So that’s where it started. I won that tournament, we didn’t really say much about it. He passed away at the age of 13, 1971."
Known as the Golden Bear, Nicklaus shone in a bright yellow shirt during The 1986 Masters - famously remembered for the American punching the air on 17 as a long-distance putt rolled in and Verne Lundquist's shout of 'Yes sir!'
Get the Golf Monthly Newsletter
Subscribe to the Golf Monthly newsletter to stay up to date with all the latest tour news, equipment news, reviews, head-to-heads and buyer’s guides from our team of experienced experts.
Just after the putt dropped, Nicklaus can be seen taking a quick look to the sky - possibly a glance of relief and potentially a nod to his young friend who passed away.
"I wore yellow quite often then on Sunday for him, and I was rummaging through my suitcase [before The Masters] in 1986 and I found this yellow shirt. And I said, 'What do you think, Barbara?' And she says, 'Craig would love it. Go for it.' So I wore a yellow shirt on Sunday in ’86, and then I won and ended up having to tell the story."
Decades into the future and the Nicklauses were approached by the Children's Miracle Network with an idea - raise $100 million over the next five years for sick and injured kids across America.
Jack suggested they all go to the PGA Tour with the plan and see what commissioner Jay Monahan and his team could make happen. That was in 2019. Cut to midway through 2024 and the total stands at well past $130 million with over a year to go of the initial target.
Nicklaus said: "We started on this program and we passed, after about three and a half years, we passed about 130 million. And so I don’t know what level we’re at now, we’re 130 million plus, I think we’re probably in the, by now, by the fourth year of our campaign, are we not? Am I correct? We are in the fourth year of the campaign.
"So we’ve done very well. We’ll not stop here. We’ll continue to raise money. And this one little boy’s, it’s a legacy, I feel that shirt lives on."

Jonny Leighfield is our Staff News Writer who joined Golf Monthly just in time for the 2023 Solheim Cup and Ryder Cup. He graduated from the University of Brighton with a degree in Sport Journalism in 2017 and spent almost five years as the sole sports reporter at his local newspaper. During his time with Golf Monthly, Jonny has interviewed several stars of the game, including Robert MacIntyre, Ian Poulter, Lee Westwood, and Joaquin Niemann. An improving golfer himself, Jonny enjoys learning as much about the game as he can and recently reached his Handicap goal of 18 for the first time. He attended both the 150th and 151st Open Championships and dreams of attending The Masters one day.
-
Masters Winner And Grand Slam Champion Rory McIlroy Is Clearly Fatigued With Golf’s Relentless Schedule… And So Am I
He's just completed a lifelong dream, but such is professional tour golf there's little time for reflection
-
NBC Sports Chief’s ‘Total Sideshow’ LIV Golf Comments Raise Two Key Questions - How Will Saudi-Backed Tour Respond?
After NBC Sports chief Sam Flood called it a "total sideshow" we look at how LIV Golf could respond, with another huge cash injection or a change in strategy
-
Jack Nicklaus Shares Personal Cautionary Tale As Charlie Woods Thrust Back Into Spotlight Following First AJGA Win
Nicklaus reflected on how his son, Gary was treated and reacted during his pro golf career when discussing the level of attention on Tiger Woods' son, Charlie
-
'Insane Is Not The Right Word, But Can't Allow That To Happen' - Jack Nicklaus Heavily In Favor Of Golf Ball Rollback To Prevent Best US Courses From Becoming Obsolete
The Muirfield Village founder believes only around 100 US courses can currently host major events and that number will only decrease in the coming years if a golf ball rollback does not occur soon
-
Jack Nicklaus Admits Surprise Over Rory McIlroy Memorial Decision
Nicklaus said he was a little surprised after Rory McIlroy skipped his Memorial Tournament for the first time since 2017
-
Tiger Woods Heads 8 Golfers To Make All Time Rich List Of Top 50 Highest Paid Athletes
Tiger Woods is the second highest paid athlete of all time behind only Michael Jordan in a new top 50 rich list from Sportico
-
Jack Nicklaus Explains Why Rory McIlroy's 'Got A Lot More Majors In Him'
Jack Nicklaus believes Rory McIlroy has "a lot more Majors in him" including The Masters, as he says he's "too good not to win" at Augusta National
-
Jack Nicklaus Shares His Three Surprising Augusta Scores After The 2024 Masters
The six-time Masters champion revealed the information during a media event for the upcoming Memorial at Muirfield Village
-
The Awesome Story Behind Jack Nicklaus’ ‘Flag Bag' He Used At The Masters
Jack Nicklaus showed up to perform his role as one of Augusta National's honorary starters on Thursday with an eye-catching golf bag
-
Jack Nicklaus Confirms Masters Par-3 Contest Retirement
The 82-year-old six-times Masters champion won't tee it up in the traditional warm-up event this year