Europe’s fastest growing on-line golf travel company reaches skyward with continued expansion.

In an aggressive move that underlines the company’s concerted growth in the European golf market, Your Golf has purchased Blue Bay Golf Holidays for an undisclosed sum.

The acquisition will see the relaunch of Blue Bay Golf Holidays, a popular UK-based on-line golf tour operator that ceased trading in mid 2008. Originally known as Sky Blue, Blue Bay booked in excess of £2 million in sales in the three years from 2005, and commanded a client base of more than 20,000 golfers. With focused expertise in mainland Spain, Portugal and the Balearic Islands, the Blue Bay addition is a timely integration with Your Golf’s continued growth in the European market.

At the date of closure, Blue Bay Golf Holidays was the provider of hundreds of unfulfilled golf holidays; to ensure that no existing Blue Bay clients are left disappointed, Your Golf has rebooked many of these packages, to include flights, golf and accommodation at heavily discounted prices.

“This is a win-win situation”, said Ross Marshall, Managing Director of Your Golf Travel Limited. “Firstly, the move strengthens our position in the European golf holiday market, while also allowing us to reinvigorate what was once a popular and recognisable brand for golf travellers. We are seeking further acquisitions to add to our growing golfing portfolio.”

Malcolm Jewell, founder of Blue Bay, said “I am delighted that a reputable and responsible name like Your Golf will be the custodian, providing assurance to existing clients and the wherewithal to build on the investment made in the Blue Bay brand.”

Blue Bay will be relaunched as a Your Golf brand, with a revised website offering a comprehensive choice of destinations for golf travellers throughout Europe.

What is is a one-stop shop providing unbelievable great value travel experiences with a focus on “Offers and Deals” in the UK, Europe and Worldwide. Ross Marshall’s motto is to put “more golfers on more fairways”, than any other golf business by making golfing holidays more accessible to more golfers in the UK. The aim is to become the largest European player in the golf travel sector in an industry worth in excess of £100 million in the UK.