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Srixon has revamped one of its most popular products with the introduction of the 2015 AD333 golf ball
Srixon has revamped one of its most popular products with the introduction of the 2015 AD333 golf ball.
According to the brand, the new AD333 offers the perfect combination of distance and control off the tee and spin performance around the green.
This is achieved through a host of technologies, which should ensure the AD333 continues to excel in the non-premium price-point bracket.
One of the enhancements comes in the shape of a new Spin Skin - the same material used on the Srixon Z-STAR, the brand's premium golf ball.
This coating has less of a Urethane bond, which translates to 18% more frictional force. The result is more spin around the green and a softer feel, as well as enhanced durability.
In addition, an updated 324 speed dimple design - which features more equally sized dimples - helps produce more distance by reducing the amount of drag resistance imparted on the golf ball.
The final revamp relates to the E.G.G. Core, which has a harder compression by one point, as compared to the 2013 AD333 ball. This serves to increase ball speeds, while other developments ensure there's no sacrifice to feel.
The 2015 Srixon AD333 golf ball will join the Srixon Z355 Series - which features game-improvement irons and woods for men and women - in the company's product line-up for this year.
The Srixon Z355 Series will be introduced into the marketplace on September 18, 2015.
You can watch our review of the previous Srixon AD333 ball model here.
Check the Golf Monthly website and our social media channels over the coming weeks for reviews of the 2015 AD333 golf ball and Z355 series clubs.
Srixon's 2015 AD333 will retail at £26 a dozen.
Nick Bonfield joined Golf Monthly in 2012 after graduating from Exeter University and earning an NCTJ-accredited journalism diploma from News Associates in Wimbledon. He is responsible for managing production of the magazine, sub-editing, commissioning and feature writing. Most of his online work is opinion-based and typically centres around the Majors and significant events in the global golfing calendar. Nick has been an avid golf fan since the age of ten and became obsessed with the professional game after watching Mike Weir and Shaun Micheel win The Masters and PGA Championship respectively in 2003. In his time with Golf Monthly, he's interviewed the likes of Rory McIlroy, Justin Rose, Jose Maria Olazabal, Henrik Stenson, Padraig Harrington, Lee Westwood and Billy Horschel and has ghost-written columns for Westwood, Wayne Riley, Matthew Southgate, Chris Wood and Eddie Pepperell. Nick is a 12-handicap golfer and his favourite courses include Old Head, Sunningdale New, Penha Longha, Valderrama and Bearwood Lakes. If you have a feature pitch for Nick, please email email@example.com with 'Pitch' in the subject line. Nick is currently playing: Driver: TaylorMade M1 Fairway wood: TaylorMade RBZ Stage 2 Hybrid: Ping Crossover Irons (4-9): Nike Vapor Speed Wedges: Cleveland CBX Full Face, 56˚, Titleist Vokey SM4, 60˚ Putter: testing in progress! Ball: TaylorMade TP5x
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