Adams launches new Idea hybrid irons
Adams Golf has announced the launch of its new collection of Idea hybrid irons, which feature groundbreaking Iron Slot technology for higher ball speeds and greater forgiveness.
The key technology is a 'wraparound slot', which is specifically designed for golfers with 15-plus handicaps.
Extensive research has revealed these players make the majority of contacts nearly 1/2" towards the toe, not on the sweet spot.
As such, Adams has pioneered new technology specifically designed to enhance face speed in the area where mid- and high-handicappers need it most.
"With a concentration on developing technology that golfers really need, we created these industry-first wraparound slots on the toe to compensate for a very common mis-hit," said Justin Honea, Senior Director of R&D.
"New Idea irons are definitely our easiest to hit, with measurable improvements in ball speeds and forgiveness where players need it most."
This new wraparound technology is employed Adams's Transitional Hybrid irons (7-8), which bridge the gap between hybrids and short irons.
The 270-degree slot starts from the heel area and covers the sole around the club head, all the way to the top line. This allows unsupported face flex, producing higher ball speeds and more forgiveness from off-centre strikes.
These groundbreaking transitional clubs are supplemented by new Idea hybrids and scoring irons.
The Idea hybrids (4-5-6) feature Adams's Cut-Thru sole slots located behind the face, which help produce increased ball speeds, higher launch and additional distance.
The scoring irons (9-SW) are a traditional cavity-back design with wraparound slots to aid with off-centre hits.
The new Adams Idea hybrid irons ships to selected retail partners in November, with an RRP of £599 for graphite shafts and £499 for steel shafts.
Nick Bonfield joined Golf Monthly in 2012 after graduating from Exeter University and earning an NCTJ-accredited journalism diploma from News Associates in Wimbledon. He is responsible for managing production of the magazine, sub-editing, commissioning and feature writing. Most of his online work is opinion-based and typically centres around the Majors and significant events in the global golfing calendar. Nick has been an avid golf fan since the age of ten and became obsessed with the professional game after watching Mike Weir and Shaun Micheel win The Masters and PGA Championship respectively in 2003. In his time with Golf Monthly, he's interviewed the likes of Rory McIlroy, Justin Rose, Jose Maria Olazabal, Henrik Stenson, Padraig Harrington, Lee Westwood and Billy Horschel and has ghost-written columns for Westwood, Wayne Riley, Matthew Southgate, Chris Wood and Eddie Pepperell. Nick is a 12-handicap golfer and his favourite courses include Old Head, Sunningdale New, Penha Longha, Valderrama and Bearwood Lakes. If you have a feature pitch for Nick, please email email@example.com with 'Pitch' in the subject line. Nick is currently playing: Driver: TaylorMade M1 Fairway wood: TaylorMade RBZ Stage 2 Hybrid: Ping Crossover Irons (4-9): Nike Vapor Speed Wedges: Cleveland CBX Full Face, 56˚, Titleist Vokey SM4, 60˚ Putter: testing in progress! Ball: TaylorMade TP5x
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