Adams launches new Idea hybrid irons
Adams Golf has announced the launch of its new collection of Idea hybrid irons, which feature groundbreaking Iron Slot technology for higher ball speeds and greater forgiveness.
The key technology is a 'wraparound slot', which is specifically designed for golfers with 15-plus handicaps.
Extensive research has revealed these players make the majority of contacts nearly 1/2" towards the toe, not on the sweet spot.
As such, Adams has pioneered new technology specifically designed to enhance face speed in the area where mid- and high-handicappers need it most.
"With a concentration on developing technology that golfers really need, we created these industry-first wraparound slots on the toe to compensate for a very common mis-hit," said Justin Honea, Senior Director of R&D.
"New Idea irons are definitely our easiest to hit, with measurable improvements in ball speeds and forgiveness where players need it most."
This new wraparound technology is employed Adams's Transitional Hybrid irons (7-8), which bridge the gap between hybrids and short irons.
The 270-degree slot starts from the heel area and covers the sole around the club head, all the way to the top line. This allows unsupported face flex, producing higher ball speeds and more forgiveness from off-centre strikes.
These groundbreaking transitional clubs are supplemented by new Idea hybrids and scoring irons.
The Idea hybrids (4-5-6) feature Adams's Cut-Thru sole slots located behind the face, which help produce increased ball speeds, higher launch and additional distance.
The scoring irons (9-SW) are a traditional cavity-back design with wraparound slots to aid with off-centre hits.
The new Adams Idea hybrid irons ships to selected retail partners in November, with an RRP of £599 for graphite shafts and £499 for steel shafts.
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