QFairway membership scheme proves a big success

QHotels' QFairway membership has passed the 1,000 member mark in just a couple of months

The QHotels QFairway media day enjoyed fine weather

QHotels, now the UK’s largest golf resort operator, has enjoyed considerable success with its QFairway flexible membership scheme since its launch this March

When it acquired six former De Vere golf resorts last November, QHotels became the UK’s largest golf resort operator overnight.

Since then it has been seeking ways to strengthen its golf offering and address the issue of declining golf membership within these shores via a variety of initiatives, most prominently its QFairway flexible membership scheme designed to appeal to those unable to justify a significant four-figure outlay for the amount of golf they’re likely to play.

The Carrick Golf at Cameron House on Loch Lomond is one of the 11 QHotels' golf resorts

The Carrick Golf at Cameron House on Loch Lomond is one of the 11 QHotels' golf resorts

The scheme, which launched in March, has already passed the 1,000-member mark and offers up to 50 rounds of golf for just £375 across the 11 QHotels golf resorts, which boast 15 courses in total.

Among that number are 200 juniors, with QHotels offering free membership to children providing a parent or guardian takes up an adult membership at the same time. Children also receive a free MKids 7-iron when they sign up.

Michael Purtill, managing director of QHotels, is delighted with the early respons: “We believe that QFairway takes the concept of points-based flexible memberships to a new level and it is clear that golfers feel the same way. We have been inundated with enquiries and are particularly pleased with the number of new juniors that have taken up memberships as a direct response of the initiative.”

The golf media were recently introduced fully to the scheme via an excellent day at Mottram Hall in Cheshire, where the European Senior Tour contested its PGA Seniors Championship in 2013.

Putting out on the 18th green in front of the Claret Jug clubhouse at Mottram Hall

Putting out on the 18th green in front of the Claret Jug clubhouse at Mottram Hall

After a brief presentation, and a round of golf in glorious sunshine, guests were treated to an excellent dinner hosted by Dan Walker, followed by an entertaining Q&A session with former Norwich goalkeeper, Bryan Gunn, and former Manchester City boss, Brian Horton.

The BBC's Dan Walker proved an excellent host on the recent Mottram Hall media day

The BBC's Dan Walker proved an excellent host on the recent Mottram Hall media day

The QFairway scheme offers golf across the 11 QHotels golf resorts, which are:-

Westerwood, near Glasgow

The Carrick Golf at Cameron House, Loch Lomond

Slaley Hall, Northumberland

Aldwark Manor, near York

Oulton Hall, Leeds

Forest Pines, North Lincolnshire

Mottram Hall, Cheshire

Telford Hotel & Golf Resort, Shropshire

Belton Woods, Grantham

Hellidon Lakes, Northamptonshire

Dunston Hall, Norwich

An alternative scheme allows golfers to enjoy a flexible points-based membership at a chosen home club only for just £295. For more details, visit QHotels.co.uk/qfairway

Jeremy Ellwood
Contributing Editor

Jeremy Ellwood has worked in the golf industry since 1993 and for Golf Monthly since 2002 when he started out as equipment editor. He is now a freelance journalist writing mainly for Golf Monthly across the whole spectrum from courses and Rules to equipment and even instruction despite his own somewhat iffy swing (he knows how to do it, but just can't do it himself). He also edits The Golf Club Secretary Newsletter, has authored or co-authored three books and written for a number of national papers including The Telegraph and The Independent. He is a senior panelist for Golf Monthly's Top 100 UK & Ireland Course Rankings and has played all of the Top 100 plus 89 of the Next 100. He has played well over 900 courses worldwide in 35 countries, but put him on a links course anywhere and he will be blissfully content. On his first trip to Abu Dhabi a decade ago he foolishly asked Paul Casey what sort of a record he had around the course there. "Well, I've won it twice if that's what you mean!" came the reply...

Jezz can be contacted via Twitter - @JezzEllwoodGolf


Jeremy is currently playing...

Driver: Ping G425 LST 10.5˚ (draw setting), Mitsubishi Tensei AV Orange 55 S shaft

3 wood: Ping G425 Max 15˚ (set to flat +1), Mitsubishi Tensei AV Orange 65 S shaft

Hybrid: Ping G425 17˚, Mitsubishi Tensei CK Pro Orange 80 S shaft

Irons 3-PW: Ping i525, True Temper Dynamic Gold 105 R300 shafts

Wedges: Ping Glide 4.0 50˚ and 54˚, 12˚ bounce, True Temper Dynamic Gold 105 R300 shafts

Putter: Ping Fetch 2021 model, 33in shaft (set flat 2)

Ball: Varies but mostly now TaylorMade Tour Response