LIV Golf: New Board Hired To Bring In Funding

A LIV Golf sign at the Team Championship — (Image credit: Getty Images)

LIV Golf has announced a new independent board with two senior figures appointed, who are charged with securing fresh funding to save the team golf tour.

The Saudi Public Investment Fund (PIF) has been propping up LIV Golf to the tune of $5bn over its five-year existence, but is withdrawing funding at the end of the 2026 season.

Two new appointments have been made with business experts in this field, Eugene Davis and Jon Zinman, leading the new board.

“LIV Golf has built something truly differentiated – a global league with passionate fans, world-class talent, and demonstrated commercial momentum,” said Davis, who will be chairman of the Independent Directors Committee.

“The executive leadership team, along with Jon and I, see a clear opportunity to help the league formalize its structure, attract and secure long-term capital, and position the business for growth while continuing to promote the game across the world. We look forward to positioning LIV Golf for future success.”

The new hires show that LIV Golf is serious about continuing beyond the season even without the vast wealth of the PIF behind it.

So from depending on the deep pockets of a sovereign wealth fund, LIV Golf will hope the two experienced consultants can use their expertise to transform the business into one that can stand on its own two feet.

There was no mention of LIV Golf chairman Yasir Al-Rumayyan though, who is reportedly set to step down from his role.

Scott O'Neil — LIV Golf CEO will lead the search for new financial backing

LIV Golf says the next step now is: "Securing long-term financial partners to support its transition from a foundational launch phase to a diversified, multi-partner investment model."

LIV also insists in the press release that the league's "conviction in the team golf model has never been stronger" and that will be the focal point of finding new investment.

And discussions are said to be already under way with potential investors.

"The 2026 season has already proven the demand for our product, with record-breaking engagement and a 100% increase in revenue year over year," read the LIV Golf statement.

"We are now leveraging this momentum to engage in constructive, forward-looking discussions with prospective global investors and partners who share our vision for an inclusive and modernized game.

"For our fans, players, and partners, our commitment to world-class golf remains unchanged as this process unfolds."

What are your thoughts on LIV Golf? Will it continue after this season and should there be room for a global golf tour in the sport? Let us know by joining the conversation below...

Paul Higham is a sports journalist with over 20 years of experience in covering most major sporting events for both Sky Sports and BBC Sport. He is currently freelance and covers the golf majors on the BBC Sport website. Highlights over the years include covering that epic Monday finish in the Ryder Cup at Celtic Manor and watching Rory McIlroy produce one of the most dominant Major wins at the 2011 US Open at Congressional. He also writes betting previews and still feels strangely proud of backing Danny Willett when he won the Masters in 2016 - Willett also praised his putting stroke during a media event before the Open at Hoylake. Favourite interviews he's conducted have been with McIlroy, Paul McGinley, Thomas Bjorn, Rickie Fowler and the enigma that is Victor Dubuisson. A big fan of watching any golf from any tour, sadly he spends more time writing about golf than playing these days with two young children, and as a big fair weather golfer claims playing in shorts is worth at least five shots. Being from Liverpool he loves the likes of Hoylake, Birkdale and the stretch of tracks along England's Golf Coast, but would say his favourite courses played are Kingsbarns and Portrush.