FootJoy adds new styles to MyJoys platform

There are new options on two of its shoes, the Contour Casual and ICON models

Rita Lepage runs the MyJoys programme. Credit: Kevin Murray

The MyJoys service has been running for eleven years and is now offering even more style options to customise your golf shoe design.

FootJoy have introduced new style options on two of its shoe models available on the MyJoys customisation platform.

Since 2004, the MyJoys programme has allowed golfers to indulge themselves and take advantage of the opportunity to personalise their own shoes.

Now players will have the chance to feature a logo of their choice on the side of the Contour Casual model, as well customising the ICON model with a fresh V Saddle styling on the laced and BOA versions.

Paul O'Hagan, FootJoy's Marketing Executive, believes the new options will continue to satisfy golfers who want that personal touch.

He said: "The MyJoys service has been one of the greatest success stories in FootJoy history and we're constantly looking at ways to give golfers more opportunities to suit their style preferences.

"These new stylings on the Contour Casual and ICON have been developed to do just that and offer that extra touch for golfers all around the world."

RELATED: Check out our gallery of FootJoy's HQ

FootJoy was the first to offer this type of service in relation to golf footwear and has the likes of Ian Poulter and Luke Donald among their high-profile customers.

The MyJoys service offers more than 14 million ways for golfers to customise their choice of footwear, with country flags and logos, exotic print leathers, monogramming and a message or name of up to six letters among the options on offer.

WATCH: We went behind the scenes at FootJoy's HQ!


Rita Lepage, a member of the FootJoy team who runs the MyJoys programme, said: "We get some crazy designs.

"Internationals tend to like bright colours. Golf clubs and larger customers can even supply their own logo to be incorporated onto the design.

"It's a complicated operation that took a few years to perfect, but we believe it's worth it," she added.

Rita's five tips for designing MyJoys shoes:

  • Be bold, but don't try too hard to make them different or you'll end up hating them when they're on your feet.
  • Slowly introduce little splashes of colour one at a time to make sure changes you settle on improve the design.
  • If you want your shoes all in one colour, think about adding a texture to the leather for a hint of flair.
  • Have some fun and add personality to your shoes, whether it's your initials or the colours of your favourite sports team.
  • Know your size!

For the latest styling options, go to:


Will Medlock graduated from UEA with a degree in Film and Television before completing a Masters in Sports Journalism at St Mary's in London. Will has had work published by The Independent and the Rugby Paper.