Ernie Els signs for Adams Golf

Adams has announced the signing of four-time Major Champion and global golfing superstar Ernie Els on a multi-year agreement.

The Big Easy will use a range of the company’s products and showcase the brand’s logo on his bag and headwear.

“As a player, there are many factors in something as fundamentally important as your equipment,” said Els.

“Everything about Adams impresses me, starting with the enthusiasm and energy from the company leadership and R&D, along with their strong products.

“I’m partnered with a company where innovation in at the heart of everything they do, where they’re always looking to push the envelope and pursue new ideas that ultimately help players of all skill levels play better.”

Adams was the number one hybrid on both the European and PGA Tours in 2013 – the latter for the sixth consecutive season.

Last year, Adams accounted for 37% of all hybrids in play on the American circuit.

“The Big Easy is one of the most prolific winners of his generation and a natural match for Adams Golf, with our philosophy of creating the easiest-to-hit golf equipment,” said John Ward, Adams Golf President.

“Ernie’s worldwide appeal and iconic status fit our international business growth as we extend our stronghold in hybrids to other categories.”

Els has recorded 70 wordwide wins during his career, including victories in Africa, Europe, America, Asia and Australasia.