Ernie Els signs for Adams Golf
Adams has announced the signing of four-time Major Champion and global golfing superstar Ernie Els on a multi-year agreement.
The Big Easy will use a range of the company's products and showcase the brand's logo on his bag and headwear.
"As a player, there are many factors in something as fundamentally important as your equipment," said Els.
"Everything about Adams impresses me, starting with the enthusiasm and energy from the company leadership and R&D, along with their strong products.
"I'm partnered with a company where innovation in at the heart of everything they do, where they're always looking to push the envelope and pursue new ideas that ultimately help players of all skill levels play better."
Adams was the number one hybrid on both the European and PGA Tours in 2013 - the latter for the sixth consecutive season.
Last year, Adams accounted for 37% of all hybrids in play on the American circuit.
"The Big Easy is one of the most prolific winners of his generation and a natural match for Adams Golf, with our philosophy of creating the easiest-to-hit golf equipment," said John Ward, Adams Golf President.
"Ernie's worldwide appeal and iconic status fit our international business growth as we extend our stronghold in hybrids to other categories."
Els has recorded 70 wordwide wins during his career, including victories in Africa, Europe, America, Asia and Australasia.
Nick Bonfield joined Golf Monthly in 2012 after graduating from Exeter University and earning an NCTJ-accredited journalism diploma from News Associates in Wimbledon. He is responsible for managing production of the magazine, sub-editing, commissioning and feature writing. Most of his online work is opinion-based and typically centres around the Majors and significant events in the global golfing calendar. Nick has been an avid golf fan since the age of ten and became obsessed with the professional game after watching Mike Weir and Shaun Micheel win The Masters and PGA Championship respectively in 2003. In his time with Golf Monthly, he's interviewed the likes of Rory McIlroy, Justin Rose, Jose Maria Olazabal, Henrik Stenson, Padraig Harrington, Lee Westwood and Billy Horschel and has ghost-written columns for Westwood, Wayne Riley, Matthew Southgate, Chris Wood and Eddie Pepperell. Nick is a 12-handicap golfer and his favourite courses include Old Head, Sunningdale New, Penha Longha, Valderrama and Bearwood Lakes. If you have a feature pitch for Nick, please email email@example.com with 'Pitch' in the subject line. Nick is currently playing: Driver: TaylorMade M1 Fairway wood: TaylorMade RBZ Stage 2 Hybrid: Ping Crossover Irons (4-9): Nike Vapor Speed Wedges: Cleveland CBX Full Face, 56˚, Titleist Vokey SM4, 60˚ Putter: testing in progress! Ball: TaylorMade TP5x
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