FootJoy D.N.A. Helix Shoe Unveiled - With the help of some of the best players in the world, FootJoy has created a lighter, more structured performance golf shoe called D.N.A. Helix
FootJoy D.N.A. Helix Shoe Unveiled
FootJoy, the #1 shoe in golf, has expanded its D.N.A. family with the addition of the more structured D.N.A. Helix golf shoe, said to offer a blend of stability and flexibility in a lightweight athletic model.
Coming about as a direct result of feedback from Tour players who requested more stability, especially in the heel area, D.N.A. Helix features a completely new outsole design.
A re-engineered NitroThin 3.0 TPU outsole features a widened heel platform that increases the overall surface area, allowing a wider spread of the Softspikes Pulsar cleats for maximum grip throughout the swing. The new design means D.N.A. Helix is 38% more structured than D.N.A. 2.0, as tested on the BodiTrack pressure mapping system.
“At FootJoy, we strive to deliver the very best features and benefits package in every shoe,” said Russell Lawes, FootJoy Marketing Manager. “With D.N.A. Helix, we have pushed boundaries and merged technologies to deliver an all-round athletic shoe that ultimately provides the expected level of comfort and flexibility D.N.A. provides, but with additional structure.”
Related: The best golf shoes of 2017
To ensure the structured D.N.A. Helix still provides the comfort and flexibility golfers are looking for, new materials and technologies have been utilised, which also allow for a reduction in overall weight.
Why it's so important to get fitted for your golf shoes
These include a new 3D FoamCollar 2.0, which provides a customised fit every time; a new TourSpec Stretch Tongue for added comfort and durability; a lighter weight TPU outsole chassis that boosts flexibility and stability and finally, an Xtra-thick FTF FitBed, which provides added cushioning and structure.
FootJoy continue to utilise ChromoSkin leather from Pittards of England on the upper, which combines a premium soft feel with waterproof protection. The lack of membrane also makes it lighter and more breathable.
The FootJoy D.N.A. Helix shoes come with a one-year waterproof warranty and will be available from October 2017 with an RRP of £175.
-
'In Europe, People Go Naked To Beaches All The Time, So I Don’t Really See The Difference’ – Grace Charis On Pushing Golf’s Dress Code BoundariesSocial media sensation Grace Charis takes golf's dress code debate to a new level
-
NCAA Div 1 Champion, World No.14 And LET Winners Amongst 26 Players Who Secured 2025 LPGA Tour CardsAfter almost a week of drama, 26 players have secured their playing rights on the LPGA Tour for 2025, with 10 rookies joining the top circuit
-
2021 TaylorMade P790 Iron RevealedAll the details on the new TaylorMade P790 for 2021
-
2021 Titleist T-Series Irons UnveiledEverything you need to know about the new Titleist T-Series irons for 2021
-
How Jon Rahm And Callaway Became The Most Formidable Partnership On TourHow Jon Rahm's new Callaway equipment has propelled him to greatness
-
FootJoy Unveils Harris Tweed Collaboration Ahead Of The OpenThe Premiere Series Black Watch Packard shoes will be launched ahead of the Scottish Open.
-
TaylorMade 300 Series Mini Driver RevealedThe TaylorMade 300 Series Mini Driver promises a unique blend of distance and control
-
Titleist Unveils New 'Home Of Performance' In The UKThe Titleist Performance Centre will open to consumers at the end of July.
-
FootJoy Unveil New Flex XP Camo ShoesTake a look at FootJoy's latest Flex XP shoe.
-
TaylorMade Golf Sold For $1.7 BillionKPS has sold TaylorMade to South Korean investment company Centroid for a reported $1.7bn, just four years after buying the company from adidas.
