American Golf has signed a six-month television sponsorship agreement with Sky Sports, with activity starting around the the coverage of the WGC-Cadillac Championship
American Golf has signed a six-month television sponsorship agreement with Sky Sports, with activity starting around the the coverage of the WGC-Cadillac Championship.
Europe's largest golf retailer will be promoted against all European Tour, World Golf Championship and PGA Tour coverage across all Sky Sports golf platforms.
The campaign will feature American Golf indents around coverage, along with brand presence on skysports.com, the mobile app, Sky Go and On Demand.
"We are as passionate about golf as the people who watch it," said Daniel Gathercole, Head of Marketing at American Golf.
"By sponsoring Sky Sports golf we will be right there with avid golf fans week in, week out, which is really exciting for us.
"We are committed to investing in growing the game and working with Sky Sports is a really important vehicle to achieving that."
The sponsorship activity will be an extension of a previous American Golf campaign built around improving customers' games.
The retailer will use one of its own staff PGA Professionals, Andrew Moseley, in the indents.
"This is a huge year for golf on Sky Sports so it is the perfect place for American Golf to engage with its current and new consumers," said David Shore, Head of Sponsorship at Sky Media.
Sky sponsorship is one of a number of new recent initiatives from American Golf, another one being a partnership with grass-roots charity the Golf Foundation.
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Nick Bonfield joined Golf Monthly in 2012 after graduating from Exeter University and earning an NCTJ-accredited journalism diploma from News Associates in Wimbledon. He is responsible for managing production of the magazine, sub-editing, commissioning and feature writing. Most of his online work is opinion-based and typically centres around the Majors and significant events in the global golfing calendar. Nick has been an avid golf fan since the age of ten and became obsessed with the professional game after watching Mike Weir and Shaun Micheel win The Masters and PGA Championship respectively in 2003. In his time with Golf Monthly, he's interviewed the likes of Rory McIlroy, Justin Rose, Jose Maria Olazabal, Henrik Stenson, Padraig Harrington, Lee Westwood and Billy Horschel and has ghost-written columns for Westwood, Wayne Riley, Matthew Southgate, Chris Wood and Eddie Pepperell. Nick is a 12-handicap golfer and his favourite courses include Old Head, Sunningdale New, Penha Longha, Valderrama and Bearwood Lakes. If you have a feature pitch for Nick, please email email@example.com with 'Pitch' in the subject line. Nick is currently playing: Driver: TaylorMade M1 Fairway wood: TaylorMade RBZ Stage 2 Hybrid: Ping Crossover Irons (4-9): Nike Vapor Speed Wedges: Cleveland CBX Full Face, 56˚, Titleist Vokey SM4, 60˚ Putter: testing in progress! Ball: TaylorMade TP5x
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