Finally, Golf Clubs And An App Designed Around How Women Actually Swing

When Karsten and Louise Solheim founded Ping in the 1960s, they didn’t just set out to build golf clubs; they set out to change the culture of the game. Way back in the 1970s, at a time when the golf industry largely treated women’s equipment as an afterthought, usually offering nothing more than cut-down men’s shafts painted pastel pink, the Solheims championed a different philosophy.

They knew that a woman’s swing deserved the exact same rigorous engineering, scientific data, and premium materials as any tour professionals.

Decades later, that pioneering spirit continues to drive the game forward, most famously through the family's legacy of of the Solheim Cup. And this year that legacy took another leap forward with the launch of the fourth edition of the G Le family: a complete range of clubs engineered exclusively for women wrapped in a sophisticated colour scheme of Galactic Lilac and Milky Way Midnight.

The technology inside the G Le4 range itself is entirely focused on generating effortless distance and unmatched forgiveness, specifically optimised for swing speeds of 80 mph or less. By using ultra-lightweight premium graphite shafts and re-engineering head weights, Ping has lowered the overall weight of the clubs, making them incredibly easy to swing.

For the first time in a Ping’s women’s driver, engineers have introduced a lightweight Carbonfly Wrap crown. This crown saves crucial weight from the top of the club and reallocates it low and deep inside the head. The result is a much higher launch, faster ball speeds, and a 15% increase in forgiveness compared to previous generations, helping you find the centre of the fairway far more consistently.

Moving through the bag, proper set gapping, ensuring there isn't a massive distance jump between your favourite clubs, has been made a top priority. The higher-lofted fairway woods utilise face-flexing technology to maximise ball speed, alongside a smart feature called Spinsistency, which keeps your distance consistent even on those frustrating mishits low on the face.

Perhaps the most exciting addition to the line-up is the brand-new 8-hybrid. Hybrids are a game-changer for the modern woman's game, effortlessly launching the ball out of tough lies where traditional long irons fail. The addition of the 8-hybrid gives players a seamless blend into their iron set, ensuring you have a reliable, high-launching option for every single yardage.

The irons themselves are designed as a sleek combo solution, featuring high-density perimeter weighting to keep the club stable on off-centre hits, alongside a specialised cavity badge that provides a beautifully soft, satisfying feel and sound at impact.

Even the short game has been elevated, with three distinct high-performance putter models, including the Louise, named in honour of co-founder Louise Solheim, featuring a soft elastomer face insert to help you master distance control on the greens.

But having advanced clubs in the bag is only one part of the equation. As the first brand to introduce custom fitting to the golf world, Ping has always been intensely aware of the lingering perceptions women still have about the process. It's something the brand continues to passionately promote, ensuring you get the absolute best results for your swing.

Too often, women tell themselves that until they stop topping the ball, or until their handicap drops, they haven't earned the right to custom equipment. They worry about the intimidation of launch monitors, the fear of performing under the gaze of a pro, and the general feeling that fitting is a luxury reserved solely for the elite. In reality, players with developing or slower swing speeds are the ones who stand to gain the most from tailored specifications.

Always considering what women golfers actually need to overcome barriers, Ping has introduced a genuine breakthrough: the new WebFit Ladies app. It’s designed specifically to take away fitting bay anxiety by allowing you to take those important first steps in the complete comfort of your own home.

By inputting your physical measurements and playing tendencies, the app acts as a friendly digital fitter, calculating your ideal bag setup. It gives you the baseline knowledge and a confident starting point to eventually walk into a bay or pro shop knowing exactly what should work for you.

The app is likely to highlight that we simply don't need all 14 clubs in our bag, and will recommend a smaller, streamlined set instead. For many female golfers with moderate swing speeds, the distance gap between traditional long-to-mid irons, like a 5, 6, and 7-iron, can be entirely negligible.

Golf is a sport where we all take part to try and improve, but above all, it is meant to be fun. By combining the digital ease of the WebFit app with their finest engineering yet, Ping is ensuring that every woman can step onto the tee with equipment that helps her play her best golf.