Name: Adams Idea hybrid
Brand: Adams

Golf Monthly Verdict

I wouldn't be averse to a bag full of these! The head design helps to inspire plenty of confidence at address, and the Idea proved very effective on test. It was extremely forgiving, easy to control and was particularly easy to strike from poor lies. The ball speed was very fast off the face, making yardage gains significant. I used it on holes that would normally be out of reach for standard long irons, and the Idea swallowed up the extra yardage with ease. A first-class product.

Reasons to buy

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Adams already had a brilliant hybrid line-up, but the new Idea ticks off the ultra-forgiving market with a hybrid that is super easy to hit. If you really struggle with both your irons and your fairway woods you could replace them right through to 7-iron. The flight is very high, but carry distances are similar to the equivalent iron or wood, and provide impressive stopping power when hitting into greens. The head shape and weighting will suit players with slower-than-average swing speeds.

Reasons to avoid

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lthough the Cut-Thru slot and larger head make it easy to hit, the Idea hybrid doesn’t look as appealing as the XTD range

By Nick Bonfield 2015-02-20T17:22:15Z

Adams Idea hybrid and irons review:

Key technology:

Designed to be Adams’ easiest to hit hybrid ever. The Idea features the brand’s new Cut-Thru Slot, which runs all the way through the club behind the face. This should increase ball speed as well as adding extra distance on off-centre shots. The head incorporates an upside-down design that positions the centre of gravity lower in the head, making the club easier to hit. Five different loft options are available, offering a smooth transition into the new Adams Idea irons.

Will suit... Players who struggle with mid and long irons.

Nick Bonfield

Nick Bonfield joined Golf Monthly in 2012 after graduating from Exeter University and earning an NCTJ-accredited journalism diploma from News Associates in Wimbledon. He is responsible for managing production of the magazine, sub-editing, commissioning and feature writing. Most of his online work is opinion-based and typically centres around the Majors and significant events in the global golfing calendar. Nick has been an avid golf fan since the age of ten and became obsessed with the professional game after watching Mike Weir and Shaun Micheel with The Masters and USPGA respectively in 2003. In his time with Golf Monthly, he's interviewed the likes of Rory McIlroy, Justin Rose, Jose Maria Olazabal, Henrik Stenson, Padraig Harrington, Lee Westwood and Billy Horschel and has ghost-written columns for Westwood, Wayne Riley, Matthew Southgate, Chris Wood and Eddie Pepperell. Nick is a 12-handicap golfer and his favourite courses include Old Head, Sunningdale New, Penha Longha, Valderrama and Bearwood Lakes. If you have a feature pitch for Nick, please email nick.bonfield@futurenet.com with 'Pitch' in the subject line. Nick is currently playing: Driver: TaylorMade M1 Fairway wood: TaylorMade RBZ Stage 2 Hybrid: Ping Crossover Irons (4-9): Nike Vapor Speed Wedges: Cleveland CBX Full Face, 56˚, Titleist Vokey SM4, 60˚ Putter: testing in progress! Ball: TaylorMade TP5x