New gear for 09: Live from the Munich trade show

New equipment from Callaway, Cleveland, Ping, Titleist, Cobra, Srixon, Yonex is being launched at the Munich golf trade show. Golf Monthly travelled to Germany to find out more

Today marks the start of the Munich golf trade show where many brands are unveiling new equipment and clothing for 2009. Callaway, Cleveland, Ping, Titleist, Cobra, Srixon, Yonex… you name it, they’ll be there, singing the virtues of their latest piece of high-tech kit.

It’s the largest single gathering of the golf industry in Europe and by some, totally unrelated coincidence, it takes place at the same time as the Munich beer festival. Oh well.

So Paul and I are sitting in the British Airways lounge at Terminal 5 (very plush don’t you know) mulling over what we expect to see when we arrive in Munich later this morning. We are currently eating a superb breakfast and using complimentary wireless internet...it is all together a rather nice start to the trip.

We know that Cleveland is releasing a new range of irons later this autumn and that Callaway has got two new drivers to sit alongside the second generation square FT-iQ. We’re also expecting an appearance from Seve, the new brand ambassador for MD Golf.

This trade show will also offer Paul and I the opportunity to scope out some of the brands that we don’t feature regularly in the magazine. Suffice to say that if we see anything particularly impressive from any brand, you’ll be the first to know as over the next few days Paul and I will be blogging from Munich to offer you the inside line on all the latest gear for 2009.

Golf Monthly flew to Munich with British Airways from Heathrow Terminal 5

Neil Tappin
Editor

In July 2023, Neil became just the 9th editor in Golf Monthly's 112-year history. Originally working with the best coaches in the UK to produce instruction content, he has also presented many Golf Monthly videos looking at all areas of the game from Tour player interviews to the rules of golf. 

Throughout his time with the brand he has also covered equipment launches that date back well over a decade. He clearly remembers the launch of the Callaway and Nike square drivers as well as the white TaylorMade driver families, such as the RocketBallz! If you take a look at the Golf Monthly YouTube channel, you'll see his equipment videos dating back over a decade! He has also conducted 'What's In The Bag' interviews with many of the game's best players like Rory McIlroy, Dustin Johnson and Jon Rahm. Over the years, Neil has tested a vast array of products in each category and at drastically different price-points. 


Neil is currently playing: Driver: TaylorMade Stealth Plus Fairway Wood: Titleist TSR2 Hybrid: Titleist TS3 Irons: PING Blueprint S (4&5), PING Blueprint T (6-PW) Wedges: Titleist Vokey SM7 50˚, 54˚, 60˚ Putter: Odyssey Triple Track Ten Ball: Titleist Pro V1X