New gear for 09: Live from the Munich trade show

New equipment from Callaway, Cleveland, Ping, Titleist, Cobra, Srixon, Yonex is being launched at the Munich golf trade show. Golf Monthly travelled to Germany to find out more

Neil Tappin's avatar
By
published

Today marks the start of the Munich golf trade show where many brands are unveiling new equipment and clothing for 2009. Callaway, Cleveland, Ping, Titleist, Cobra, Srixon, Yonex… you name it, they’ll be there, singing the virtues of their latest piece of high-tech kit.

It’s the largest single gathering of the golf industry in Europe and by some, totally unrelated coincidence, it takes place at the same time as the Munich beer festival. Oh well.

So Paul and I are sitting in the British Airways lounge at Terminal 5 (very plush don’t you know) mulling over what we expect to see when we arrive in Munich later this morning. We are currently eating a superb breakfast and using complimentary wireless internet...it is all together a rather nice start to the trip.

Article continues below

We know that Cleveland is releasing a new range of irons later this autumn and that Callaway has got two new drivers to sit alongside the second generation square FT-iQ. We’re also expecting an appearance from Seve, the new brand ambassador for MD Golf.

This trade show will also offer Paul and I the opportunity to scope out some of the brands that we don’t feature regularly in the magazine. Suffice to say that if we see anything particularly impressive from any brand, you’ll be the first to know as over the next few days Paul and I will be blogging from Munich to offer you the inside line on all the latest gear for 2009.

Golf Monthly flew to Munich with British Airways from Heathrow Terminal 5

Neil Tappin
Neil Tappin
Editor

In July 2023, Neil became just the 9th editor in Golf Monthly's 112-year history. Originally working with the best coaches in the UK to produce instruction content, he went on to become a feature writer interviewing many of the biggest names in the game including Tiger Woods, Seve Ballesteros, Rory McIlroy and Arnold Palmer.

A 5-handicap golfer, Neil is a club member who takes a keen interest in the health of the game at grassroots level. You’ll often now find him writing about club-related issues such as WHS, membership retention and how best to bridge the gap between the range and the course.