Keith Wood

Keith Wood

Top 50 Coach

Location: Golfsmart International, Hertfordshire 

Keith has worked with Golf Monthly for over 20 years. He's Director of Instruction for The Faldo Series and has coached multiple Tour winners, including Sir Nick Faldo and Seve Ballesteros. His academy, Golfsmart International, can be found in Hitchin, and coaching is still at the forefront of what he does. 

Students learn best when...

They are secure and comfortable with their environment including you, the instructor. We need to listen to the player, establish their goals and break down their fears and barriers to change, establishing trust and confidence. Communication is everything and the use of today's technology is essential, especially visually, as it helps enormously to get our message across.

Advice for practice:

Hit less balls in shorter sessions and have a plan. Why are you practicing? (purpose). Whether it's a technical swing change or a drill, try and measure the outcome. It could be visually, target and result driven, but above all, don't be afraid to experiment in your practice sessions. You'll be amazed what you can discover on your own and have great fun doing it. 

A typical lesson:

There is no typical lesson but I would like to think that I am a good listener and communicator. I want to establish what the student knows and wants to achieve as I assess the priorities of their improvement. I choose my words carefully as its about clear communication, so that the player understands my reasons behind any suggestions given. One commonality of my sessions would be that the player is fully immersed in the session; it's not about me telling them to do something but the player discovering how to improve with my help.