At the ripe old age of 73, Coles a 31 time tour winner is an honorary member of the European Tour, and still plays regularly on the European Seniors Tour.

“I’ve been impressed by how the Benross brand has developed and grown, so I’m delighted to be associated with a brand which now supports golfers from grass roots to tour standard”, said Coles. “I really like the way the company have developed premium quality equipment using the same quality components as the games leading brands whilst maintaining fantastic value for money” added the Chairman of the European Tour’s Board of Directors.

Coles, the oldest winner of a Seniors Tour event at 67, also runs a golf course architecture consultancy and during a spell in his illustrious career played in 56 consecutive tournaments without missing a cut.

Jon Everitt, CEO of Benross Golf, commented, “Neil Coles is a legend amongst his contemporaries, its great to have such a gentleman playing as an ambassador for Benross on the Senior’s Tour”.

Neil Coles is using a Benross VeloCT driver, fairway wood and hybrid. Currently the ex-Ryder Cup golfer is using a prototype Benross forged iron and commented “The forged prototype VX-51 irons which Benross have made for me are fantastic, I wish I had a set of irons that felt this good and were as forgiving when I was a regular Tour player”. Also the veterans testing two Benross Innovator wedges and the brands latest hi-tech putter design, the Innovator Stand-Up.