The hugely successful Odyssey White Hot putter family has been tweaked and improved once again. Critical to the insert's enhanced consistency is a new laser milling cutting process that allows Odyssey to achieve extremely tight tolerances and to better match insert shapes to the various White Hot Pro head shapes, resulting in Odyssey delivering better performing products for golfers.

"The White Hot insert was pivotal in catapulting Odyssey to number one in wins, top tens and usage across the world's professional tours," said Austie Rollinson, Principal Designer, Odyssey Golf.

"At Odyssey, we are always striving to give the elite and amateur golfer more ways to sink putts more often, so we took our most popular insert on Tour and engineered it for better overall performance and consistency. The result is the White Hot Pro line of Odyssey putters."

The team at Odyssey has also developed new head shapes for 2013, including a high MOI mallet with a modified High Definition alignment system - called V-Line -- and a smaller version of the popular D.A.R.T. (direction and realignment technology) Putter, called D.A.R.T. Mini.

These D.A.R.T models, along with Odyssey's best-selling 2-Ball model, feature an adjustable weighting system that allows golfers to change the headweight of the standard-length putter from 350 grams to 360 or 370 grams. The weights and a wrench are featured in the White Hot Pro headcover for these models.

White Hot Pro putters feature a Gun Metal PVD finish that creates an industrial, non-glare look that is preferred by many golfers.

The White Hot Pro line of putters from Odyssey will start from £109, with the White Hot Pro Progressive and Mid/Long from £149 and £159.

When Odyssey launched the original White Hot 2-Ball putter in 2001, it set the ball rolling with alignment aid putters. The 2-Ball became the brand's top-selling putter of all time.

Now Odyssey is hoping its new line of Versa putters will represent the next breakthrough in putting alignment.

The black and white, high contrast Versa designs bring a sense of Yin and Yang to the putting green (Yin represents the dark and cold side of the universe in Chinese philosophy; Yang is light and hot).

The striking black and white designs are integral to Odyssey's new ‘High Contrast Alignment' system, and the company promises the visual contrast accentuates the face angle to the golfer's eye at address, which should enable golfers to line-up their putts with greater accuracy.

Odyssey designer Austie Rollinson explains that, "The human visual system is both sensitive to contrast and very good at complex tasks such as edge detection. We utilised both of these skills to create a very effective alignment aid."

The Versa line includes seven head shapes, from a narrow blade, and working up to a 2-Ball, and Odyssey promises a new laser milling process for its White Hot face inserts should improve consistency of strike.

All models come with a price tag of £119, other than the 2-Ball, which is recommended at £169.

The new Metal-X Putter series is the latest range from Odyssey.

Using feedback from tour players Odyssey have created the following putters:

The Metal-X #1 with a rounded heel-toe weighted blade and a mid-length, double-bend shaft with full-shaft offset.

The Metal-X #6 Putter with a squared off heel-toe weighted blade with a wide flange, a short slant-neck hosel and half-shaft offset.

The Metal-X #7 Putter with a modified mallet with weighted alignment wings, a double-bend shaft and full-shaft offset.

The metal-x insert is dual layered to put a consistent, true roll on the ball with amazing feedback and feel.

The 6061 aluminium layer has oval depressions to maximise the mechanical lock with golf ball dimples. This increases friction and helps to impart proper launch of the golf ball, ensuring there is a more consistent and controlled roll.

The midnight black finish provides a durable, glare-reduction finish designed especially based on feedback from tour players.

The thin Lamkin 3Gen Pistol Grip appeals to better players. The soft synthetic rubber reduces vibration allowing forearms to be more relaxed without dulling the feel of the putt.